LSE Masterclass: Technology, Business and the Rise of the Machines.
On Monday I will be teaching a masterclass in Madrid with Fundación Ramón Areces and LSE Enterprise Spain. It is a one day workshop on the transition to cloud computing and its impact on business. I am going to both explain my earlier work (in the Cloud Corporation book and papers) but also develop my new thinking around digital infrastructures and organisational design. In particular I am currently exploring how service dominant logic might better aid our understanding of cloud ecosystems, and how this might lead to better understanding of these ecosystems coordination.