On Monday I will be teaching a masterclass in Madrid with Fundación Ramón Areces and LSE Enterprise Spain. It is a one day workshop on the transition to cloud computing and its impact on business.  I am going to both explain my earlier work (in the Cloud Corporation book and papers) but also develop my new thinking around digital infrastructures and organisational design. In particular I am currently exploring how service dominant logic might better aid our understanding of cloud ecosystems, and how this might lead to better understanding of these ecosystems coordination.

Written by Dr Will Venters